More than 600 VIP guests lit up the soon-to-open Mister French supper club in downtown Manhattan for the Maxim Masquerade bash. Partygoers at the Bowery hot spot were treated to curated moments of music and mischief presented by Maxim, The Players’ Tribune, Mister French, Jack Daniel’s and Good Luck Dry Cleaners.

Jack Daniel’s served up custom cocktails created by Mister French beverage director Steve Mazzuca, including the Goldrush and the Applejack Sparkler, as well as their traditional Halloween-themed treats: shots of Jack Honey and Jack Fire. 

Mick and Travisty provided the night’s high-energy soundtrack. Guests were also treated to a special pop-up performance by hip-hop star and singer/songwriter Pardison Fontaine, who rocked three of his hits in true Pardi style.

Celebrity chef and culinary director David Burke cooked up mouth-watering bites to feed the senses while partygoers sipped on 100 Coconuts Pure Coconut Water to stay hydrated. Heineken provided its full range of products, including Heineken 0.0, a non-alcoholic lager brewed with a unique recipe for a distinctly balanced taste. Stoli Group supplied its luxury portfolio of Stoli Elit—one of the world’s highest rated vodkas—and Cenote Tequila, an ultra-premium, 100 percent Agave Azul Tequilana Weber tequila inspired by the beauty of the Yucatán Peninsula.

Adventures continued all night and into the early morning hours with surprise burlesque performances by acclaimed dancer Velvetina Taylor. Pop harpist and vocalist Lexie Lowell strummed throughout the party in the Jack Daniel’s speakeasy. Acclaimed oracle, author and occultist Jennifer Sodini was on hand to guide guests on their personal journeys. 

The freaky fun didn’t stop there. Digital Mirror provided a custom Jack Daniel’s photo booth experience to document the evening.