The Mask

Apparel, Branding, Print

The Mask

Brief: In addition to being known as a dominating NFL player Chris Canty is also known for setting the trend of being the first player to wear the facemask that many defensive players now wear. Being known for “The Mask”, Canty wanted to incorporate the logo into everything that he’s doing off the field in broadcasting, social media, and service. Services include Camp of Champions; a non-contact, fundamental football camp and the Chris Canty Foundation where he encourage all youth to channel their inner champion when faced with adversity.

Solution: We developed an identity mark using “The Mask” that represented his mentising on the field play in addition to being cross functional enough to look great on apparel and collateral material.


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