Dollars & Sense was an authentic conversation with former NFL players addressing the pitfalls and offering solutions to the issue many pro athletes have with finances.
Services
Client
Rockerfella Capital x Player’s Tribune
Year
2020
Website
Challenge
Rockefeller Capital wanted to enter the sports conversation in a very engaging and thoughtful way to reflect their evolving business values and appeal to a younger demographic.
Goal
Identify the right mix of athletes that were first generation millionaires and experienced different levels of income over their careers. Then create a setting where they would feel comfortable to have locker room talk about the real issues with athletes and money.
This conversation was crafted for authenticity and resonance with sports culture and the boardroom.
