Two iconic figures in the world of sports entertainment, Cam Newton and Brandon Marshall tapped our services for creative direction and conceptual design for a live podcast tour. The goal was to transcend the boundaries of their respective platforms, Iconic Saga and I Am Athlete. With them joining forces, we thought it would be fitting to merge the names of their companies and title the project the “I Am Iconic Tour”.

Our would be to break down stereotypes, shatter preconceived notions, and celebrate the shared human experience. ‘I Am Iconic’ was not just a podcast tour; it was a four part movement that sought to greatness in humanity. The spirit of this project was the belief that every individual is iconic, regardless of their background, profession, or circumstances. Through candid conversations, inspiring stories, and the unique blend of our perspectives, we  showcased the diverse tapestry of human identity and resilience.