Collaborated with sells team to develop creative pitches for brand and influencer partnerships

Developed and implemented influencer/celebrity in arena and social media marketing strategy which netted 2.2M in earned media value.

Provided creative direction for Pistons events, in arena experiences, community activations, social media campaigns, and merch collaborations

Produced multiple Pistons branded lifestyle digital content series.

Developed creative briefs and pitch decks for internal and external presentations and brand meetings.

Responsible for developing consumer and community relevance plans to insure that Pistons remain on brand with cultural trends.