We've mastered combining composed live-action with unique direction, story-telling, camera tricks, and visual effects.
Client: Detroit Pistons Services: Director of Lifestyle Marketing Year: 2022
⸺ Brand Partnerships
Collaborated with sells team to develop creative pitches for brand and influencer partnerships
⸺ Influencer Marketing
Developed and implemented influencer/celebrity in arena and social media marketing strategy which netted 2.2M in earned media value.
⸺ Creative Strategy
Provided creative direction for Pistons events, in arena experiences, community activations, social media campaigns, and merch collaborations
⸺ Content Producer
Produced multiple Pistons branded lifestyle digital content series.
⸺ Pitch Decks
Developed creative briefs and pitch decks for internal and external presentations and brand meetings.
⸺ Culture Trends
Responsible for developing consumer and community relevance plans to insure that Pistons remain on brand with cultural trends.
