Nike

As a creative consultant for Revel Moments we were presented with a challenge make use of underutilize Athlete appearances to drive value for the business. Together with the Revel and Nike APLA sports marketing/marketplace teams we created the AP 360 (Athlete Product 360). AP 360 is storytelling solution which merge live athlete storytelling experiences, with key Nike products, key stakeholders, fans, and retail partners. These experiences are both IRL and virtual two way live streaming experience.

With this experience 20+ SteP stores in Japan were selected to to have their sales reps engage with Nike runner Suguru Osaka who would be running in the Olympics in the new Pegasus 41. They had the opportunity to talk with him about his journey, ask questions, and they got to learn about the engineering of the sneaker from Nike's product team. The next week post event, the Pegasus 41 was released in stores and participating SteP locations saw a 400% increase in sales compared to the Pegasus 40 launch the previous year. Watch the video to learn more about this activation.